Netflix: Maldivas – Season 1 (2022)
Social Stunts and E&P (editorial & publishing)Boys Do Cry team: Ananda Pires, Caio Lima, João Unzer, Juliana Fernandes.
Maldivas is a brazilian series with a misterious plot around
a tragic accident on one of the most luxurious condo in Rio de Janeiro.
On its premiere, the show was one of the most watched series in Brasil.
︎ Giveaways
In Brasil, we have two habits that became the campaign's core:
the first one is create whatsapp groups for everything, including a bulding residents group.
The second one is giveaways made by celebrities on Instagram.
Conecting these two points, we did a giveaway for a free entry
to the 'Maldivas condomínio'group, till then something never done before on Netflix
social media. We got a lot of responses and the winners were able to watch
the series first episode before everyone.
︎︎︎ you can see the original video
and copy (3,7M views) here.
︎ Reels
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