Black Friday is the most important campaign for all retail brands,
and it was no different with Mercado Livre, the biggest e-commerce
in Latin America, who also did their biggest Black Friday.
︎ Handshake Hunt
🏆 This campaign won a Cannes Lions Grand Prix 🏆
The campaign made by GUT São Paulo and developed on social media
by Agência Ginga has appropriated the symbol of a closed deal,
which is also the logo of Mercado Livre 🤝, to distribute massive discounts
through capturing handshakes on the biggest television network in Brasil, Globo.